Artisanal culture, alongside many other things, such as wasteful use of fabrics; underpaid labour; poor working conditions; animal cruelty and other environmental effects are now finally being recognised as important factors to the supply chain.
Consumers are more aware and informed, and many want to take an active role in making a difference.
The problem is ease of access to such conscious companies and goods in the fashion industry. It is currently extremely difficult to see exactly what is in the market for 'ethical products'. This can cover a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare. (I found this to be a HUGE hurdle for myself when looking online) So, this is where Uhuru comes in. Uhuru will act as a platform for such companies to share their high quality, ethical (namely cruelty free) products with the world.